By leveraging Cint’s Buyer API, SurveyMonkey can now offer direct access to global audiences in one fluid and programmatic end-to-end user experience.
The Challenge |
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SurveyMonkey is a leading global survey software company which enables organisations to turn feedback into action. The company’s platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, as well as the wider market.
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The Cint Solution |
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SurveyMonkey turned to Cint, to help it achieve its audience expansion goals. It wanted to leverage Cint’s global audience reach to its own platform and exponentially scale its panel offering to customers.
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The Outcome |
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Ultimately, this partnership enabled SurveyMonkey to leverage Cint’s Buyer API to fully integrate the global reach of Cint’s Insights Exchange into its survey platform, white-labelled under the SurveyMonkey Audience brand. |
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Success Snapshot |
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Cint enabled SurveyMonkey to: Scale its SurveyMonkey Audience’s panel reach from one country to 100+ countries across the world.
Dramatically increase its global audience reach to 80 Million thanks to Cint’s Buyer API
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