Convenience versus fatigue in a digital world


This study conducted across the U.S., the U.K. and India, uncovers what consumers really want from brands in the post-pandemic world.

The data was uncovered by tapping into the Cint platform, which hosts the world's largest consumer network for digital survey-based research. It examines which of today’s virtual experiences are considered enjoyable or convenient and which are causing online fatigue - and how this differs according to both geographies and generations.

In this whitepaper:

  • Uncover exactly how much of our lives have transitioned into the virtual realm, and how this differs across the globe, and according to activity.

  • Discover which 'virtual' versus 'in real life' experiences are most welcome by audiences, and how this differs across the generations and geographies.
  • Unpick what huge shifts in consumer behaviour, including the pressure to remain connected, mean for businesses today.
  • Understand how a plethora of online activities is affecting not only our mindsets but also our interactions with retailers and brands. With sentiments and behaviours changing near daily, fast answers are needed.


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About Cint
Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. Cint has the world’s largest consumer network for digital survey-based research, made up of over 145 million engaged respondents across more than 130 countries. Over 3,000 insights-driven companies - including SurveyMonkey, Zappi, Kantar and GfK - use Cint to accelerate how they gather consumer insights and supercharge business growth. Cint Group AB (publ), listed on Nasdaq Stockholm, has a rapidly growing team across 14 global offices, including Stockholm, London, New York, Singapore, Tokyo and Sydney.