EPIC Conjoint digitises its approach with Cint’s Buyer API, boosting speed and efficiency for clients.
The Challenge |
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EPIC Conjoint has a big mission: to demystify and democratise conjoint analysis. This type of analysis helps market researchers understand customer preferences by measuring how they value specific attributes of an individual product or service. EPIC Conjoint wants this valuable form of customer research to be easily available and accessible so business users everywhere can benefit from it. |
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Partnering with market research technology company, Cint, was the best solution for EPIC Conjoint to quickly deliver the actionable insights brands now regularly require in order to remain relevant to customers. |
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The Cint Solution |
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EPIC Conjoint tapped into the power of Cint’s Buyer API in order to achieve its vision to be a one-stop-shop solution for conjoint analysis. Cint’s buyer-side integrations help companies fully automate every step of the data collection and fieldwork process, while programmatically accessing thousands of data providers within a single interface. |
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The Outcome |
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EPIC clients can now get the results they need at a speed that is keeping up with customers that are changing on what seems like a daily basis. Through the Cint Buyer API, EPIC clients can now book projects directly through the platform and launch projects without external input. Clients love the control that this gives them, all with an intuitive and flexible solution that delivers faster customer responses and results. |
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Success Snapshot |
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Cint enabled EPIC Conjoint to:
Deliver 95% of projects are now “zero touch.” Clients can design conjoint surveys within an hour and distribute them to any market, worth calling a market, in the world…all within a couple of clicks using Cint API
Increase in delivery and project turnaround speed: Fieldwork duration has been reduced from 2-3 weeks to 1-2 days.
Deliver 90% boost in operational efficiency: Valuable time has been freed up in order to recruit new clients and cross-sell/up-sell to existing clients |
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