Whitepaper: Connecting the data dots to eliminate your consumer blind spots

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How connected data can unlock contextual understanding of your brand’s target audiences.

 

Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the MarTech landscape. How can you connect it all together - in a scalable, repeatable and compliant way - for greater understanding and better decision making? You need the right infrastructure and technology to future-proof your approach to holistic consumer insights.

In this white paper:

  • Uncover what connected data means now and for the future of consumer intelligence
  • Walk through new and existing marketplace trends that are creating challenges for connecting the data dots
  • Explore use cases of companies that are connecting data for ad measurement, survey data enrichment, audience segmentation and more
  • Uncover practical ways to connect data for greater understanding in today’s complex consumer landscape
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Whitepaper written by:

Oscar v2

 

Oscar Carlsson 
Chief Innovation Officer, Cint

Oscar joined Cint in 2000 from Ericsson to take responsibility of Cint’s technology and development and later went on to be one of the founders of Cint’s unique platform, products and technology. During his time with Cint he has been responsible for product, technology, operations and business development as well as setting up Cint’s US operation in 2008 before 2017 taking the role as Chief Innovation Officer. Oscar acts as a thought leader in the industry in Market Research Technology and Mar-tech presenting and participating in various organization including ESOMAR, Insights Association, FIPP, Research & Result and SampleCon. Based out of San Francisco splitting his time with HQ in Sweden. In Silicon Valley, Oscar continues to bring innovation to Cint and its clients by finding new partnerships and launching new product concepts to ensure Cint’s continued leadership in the Mar-tech space and ensure Cint’s partners have a future proof solution and stay on top of the latest trends.

About Cint
Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. Cint has the world’s largest consumer network for digital survey-based research, made up of over 155 million engaged respondents across more than 130 countries. Over 2,900 insights-driven companies - including SurveyMonkey, Zappi, Kantar and GfK - use Cint to accelerate how they gather consumer insights and supercharge business growth. Cint Group AB (publ), listed on Nasdaq Stockholm, has a rapidly growing team across 14 global offices, including Stockholm, London, New York, Singapore, Tokyo and Sydney. www.cint.com