Delivering complex sample in the critical Australian Capital Territory (ACT) for Pollinate.
Background |
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Pollinate, an independently owned Australian research and consultancy agency, solves its clients’ complex problems with insights. The agency conducts research in several key verticals including marketing, social and placemaking, with a particular focus on government projects. The team helps to bring about transformative change through research and strategic thinking, delivering actionable insights on issues such as housing, food labelling, taxes and health. |
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The Challenge |
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For its government projects, Pollinate often conducts research in the Australian Capital Territory (ACT), where the country’s parliament is housed. At just under 400,000 people, the ACT has a limited pool of individuals on whom to draw and it is often difficult to reach feasibility and fulfill quotas for research projects.
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The Cint Solution |
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Pollinate partnered with Cint, a global software leader in digital insights gathering. Not only does Cint have the world’s largest consumer network for digital survey-based research, but its team has deep experience working on complex projects and with government agencies. Pollinate tapped into Cint’s market intelligence and, together, the two teams took a consultative approach to solving the challenges of doing research in the critical ACT region.
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The Results |
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Pollinate Canberra was able to deliver its government research project on time and in budget and deliver quality insights that were statistically valid in understanding ACT residents. Pollinate now considers Cint every time it has an important government project to complete, because the team knows that Cint can consistently deliver even the most nuanced audiences. |
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Success Snapshot or Stats |
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Cint enabled Pollinate to:
Cint delivered 600 targeted respondents for the project, tripling the maximum expected feasibility of 200 individuals.
Even for a challenging project, with significant sample requirements, fieldwork was completed in only 10 days.
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