Background

Pollinate, an independently owned Australian research and consultancy agency, solves its clients’ complex problems with insights. The agency conducts research in several key verticals including marketing, social and placemaking, with a particular focus on government projects. The team helps to bring about transformative change through research and strategic thinking, delivering actionable insights on issues such as housing, food labelling, taxes and health.

The Challenge

For its government projects, Pollinate often conducts research in the Australian Capital Territory (ACT), where the country’s parliament is housed. At just under 400,000 people, the ACT has a limited pool of individuals on whom to draw and it is often difficult to reach feasibility and fulfill quotas for research projects.

When Pollinate Canberra was seeking a more robust sample size (N – 600) among adult Australians living in the ACT, the team once again faced this challenge. Obtaining more sample through alternative approaches, such as CATI (Computer Assistant Telephone Interviewing) or offline methods, was not only cost-prohibitive, but was also made more complicated due to COVID restrictions. The agency needed a partner that understood the necessary outcomes, and how to deliver a representative sample in the face of these unique challenges.

 The Cint Solution

Pollinate partnered with Cint, a global software leader in digital insights gathering. Not only does Cint have the world’s largest consumer network for digital survey-based research, but its team has deep experience working on complex projects and with government agencies. Pollinate tapped into Cint’s market intelligence and, together, the two teams took a consultative approach to solving the challenges of doing research in the critical ACT region.

Through smart automation, Cint was able to quickly conduct feasibility tests and seamlessly enhance the sample using the reach and diversity available in its consumer network. Ultimately, the right respondents were delivered into Pollinate Canberra’s project. Cint’s flexible platform efficiently brings together the audiences needed into a single sample pipeline - all subject to strict quality control standards. Even for a complex government audience, Cint found and delivered 600 respondents - three times above expected feasibility.

The Results

Pollinate Canberra was able to deliver its government research project on time and in budget and deliver quality insights that were statistically valid in understanding ACT residents. Pollinate now considers Cint every time it has an important government project to complete, because the team knows that Cint can consistently deliver even the most nuanced audiences.

In the past, such robust ACT sample has proven impossible to achieve through online panels. However, with Cint’s expertise, knowledge of working with complex project specifications, and effective profiling capabilities, this important project was successful.

Success Snapshot or Stats

Cint enabled Pollinate to:

Data quality was positively impacted with engaged respondents, higher response rates and more complete data.

Cint delivered 600 targeted respondents for the project, tripling the maximum expected feasibility of 200 individuals.

Even for a challenging project, with significant sample requirements, fieldwork was completed in only 10 days.

"Cint’s consultative outlook and ability to comprehend complex project specs make them our ideal panel partner. The Cint team goes above and beyond and offers unique panel solutions that have helped us grow and evolve our business."

Garret Tyler-Parker, Managing Director,
Canberra Pollinate